I saw this ‘Sensory-Friendly Shopping’ initiative from IKEA when I was out briefly the other day. Now this is great – it’s a step in the right direction and it means a lot to me to see these sorts of signs. However: I initially was excited because I thought it might be two whole days: when it’s actually 10am-12pm on two weekdays. I think IKEA can do better.
Why not a weekend day? And how about a sensory map to guide you through the store? (I find IKEA’s way finding systems and signs overwhelming despite the fact they guide you through overhead signs and arrows on the floor).
I think so many different people can benefit from a sensory friendly shopping experience and I want to talk about and see more discussions around it!
Also…I wouldn’t have known this was happening if I hadn’t been walking past or in the store as it’s not mentioned on their socials
Image alt text:
Black sign on ikea shop floor saying: Sensory-friendly shopping Monday 27th & Tuesday 28th March, 10am – 12pm In our continued efforts to curate an inclusive shopping experience for all, we shall be making changes to our normal operating practices.
- Only essential in-store announcements will be made.
- Where possible, lights will be dimmed or switched off.
- Assisted shopping where required and dedicated check-out support.
IKEA yellow and blue logo
21andsensory 